The trend for wedding photographers has been on the rise in recent years, with demand outpacing supply.
In the past two years, demand for wedding photography has seen an increase of 20 per cent.
“The trend for cheap wedding photography is on the increase in recent times and this is partly because the demand is growing at a faster rate than supply,” said Manu Jain, Managing Director, SNS Group, a leading brand of wedding photography.
The reason for the increase is not clear but it could be related to the fact that a rising number of people are turning to online booking platforms for their weddings.
On January 1, 2016, SNA Group was ranked number one among wedding photographers on Wedding Photography Awards 2018.
According to the company, the number of clients booking weddings on its platform increased by 50 per cent year-on-year.
At the same time, demand is also rising.
“The demand for cheap Wedding Photography is on a ramp and it’s also not only online but also offline,” Jain said.
High demand for Wedding Photography can also be attributed to the increasing number of wedding photographers and the availability of high quality professional photo shoots.
Many of the wedding photographers that are using the services offered on the platform are experienced photographers with extensive portfolios of photographs.
With more and more photographers looking to take up the profession, Sna Group is also adding new services.
One of the new services being added is the ability to edit images.
This feature allows photographers to upload their images to SNS group, which will then automatically upload and edit them in the same format as the client’s image.
It is similar to how a photographer uploads their photos to Photopress and creates a customised version for their client.
Another feature that has seen a lot of attention recently is the “Save & Share” feature that allows the photographer to send their image to another party.
SNS Group has also partnered with the Wedding Photographer Association of India, which is a professional association that works towards promoting professional image editing and wedding photography practices in the country.